ABOUT.
Not Another Agency Story.
A STRATEGY-LED CREATIVE CONSULTANCY.
Built on Experience
not Buzzwords.
GROWTH STRATEGY. BRAND & CREATIVE AGENCY.
YOUR NEXT STAGE OF GROWTH STARTS HERE.
RareMatter is a new kind of agency built for business today.
Strategy-led. AI-native. Creatively driven. Fast. Cost-effective. Built for growth.
Founded by two industry veterans, we combine decades of strategy, brand and creative experience with the speed and intelligence of AI.
No expensive overhead. No layers of management. Human judgment, powerful AI and specialist talent enable us to deliver better work, faster and at lower cost.
We define where your business is going, what is holding it back, what makes it different, and why it matters—then turn that strategy into powerful brands, creative and marketing designed to generate measurable growth.
A new kind of agency for your next stage of growth.
Achieving Growth
Experienced thinking, compelling storytelling, and creative execution to move business forward.
Turns out, they work better together.
THE KEY QUESTION FOR EVERY BUSINESS.
Why should customers choose you instead of your competitors?
The question that determines long-term success for businesses has remained remarkably unchanged over many years.
Why should customers choose you.... instead of one of your competitors?
Everything else is secondary.
Because businesses don't win by accumulating activity. They win by creating value that competitors struggle to match. That has been true for decades.
It will still be true decades from now.
About RareMatter
What Sets Us Apart
Strategy that creates advantage.
Stories that create belief.
Creative that creates demand.
Execution that creates growth.
Growth strategy, market positioning, audience insight, competitive differentiation, brand architecture, and strategic planning designed to create clarity, focus, and sustainable competitive advantage.
STRATEGY.
Compelling storytelling, distinctive brand building, and world-class creative that capture attention, build belief, create emotional connection, and accelerate awareness, demand, and growth.
CREATIVE.
Practical execution that turns strategy and creative into action—delivering campaigns, initiatives, and programs that create momentum, measurable outcomes, and sustained growth.
EXECUTION.
Why we are different.
1. Strategy Before Tactics.
Every decision starts with a clear understanding of the vision, the business, the market, the audiences, and the growth opportunities. All elements must align with that strategy. There is no winging it, no guesswork.
3. Strategy + Brand + Storytelling + Creative + Execution.
Under one roof. Rare Matter combines strategic thinking, compelling storytelling, and world-class creative in a single process—ensuring ideas are both meaningful and effective.
2. Experience That Matters.
More than 60 years of combined experience across business leadership, strategy, branding, marketing, and creative direction brings practical insight and expertise, not just agency theory.
4. Built for Business Growth.
The goal is not simply to do marketing. The goal is to create competitive advantage, increase demand, accelerate sales, and help organizations actually achieve their vision and growth ambitions.
Why we started this.
Tired of the Old Agency Playbook
Marketing is very complex.
RareMatter was created in response to a growing frustration with agencies that prioritize activity and and winning awards - over their client's best business outcomes.
Too often, businesses receive campaigns, content, and creative without the strategic thinking needed to create lasting competitive advantage and meaningful growth.
Built on Doing Great Work
RareMatter was founded on a simple belief: exceptional work creates exceptional outcomes.
After decades helping organizations grow, transform, and compete, one lesson remained constant—clear strategy, compelling storytelling, and outstanding creative consistently outperform shortcuts, trends, and marketing noise.
RareMatter exists to find that advantage and turn it into measurable business results.
WHO WE ARE
Meet the Founders.
More than 60 years of combined experience across strategy, branding, creative direction, marketing, and business leadership.
The founders of RareMatter have worked with some of the world's best brands, to help organizations uncover opportunity, build competitive advantage, and achieve sustainable growth across diverse industries and markets in the USA and globally.
STEVE SWEITZER
Partner
Steve Sweitzer is a creative strategist, storyteller, and business builder with three decades of experience turning what makes organizations different into brands and growth.
He has led work for Nissan, Sony PlayStation, Energizer, Reebok, General Motors, and Diamond Pet Foods, with leadership roles at Chiat/Day, Hal Riney, GSD&M, and Fallon.
His work has earned recognition from Cannes, The One Show, the Clios, and Communication Arts, plus an Emmy nomination. An author and photographer, Steve believes progress begins by uncovering the singular truth at the heart of an organization.
PETER ASHWORTH
Partner
Peter Ashworth is a strategic thinker, creative leader, and highly experienced business builder with 30+ years of experience turning complexity into clarity, advantage, and growth.
He has founded six agencies, served as CEO, CMO, and COO, and led work for many brands including Starbucks, St Jude Medical, BMW, Sony, Merrill Lynch, Northrop Grumman and many other brands.
Peter combines strategic judgment, creativity, market intelligence, and AI to uncover what makes businesses different—and turn it into growth. His edge? Knowing what matters, what to ask, and what to ignore.
Innovation as a Growth Tool.
Highly co$t-effective.
How we keep our costs down.
Lean by Design. RareMatter was built for a different era.
Traditional agencies were designed around large permanent teams, expensive offices, layers of management and significant overhead. Clients ultimately paid for all of it—whether it contributed directly to the work or not. We don't.
RareMatter is deliberately lean. No expensive offices. No unnecessary management layers. No oversized permanent teams. More of our clients' investment goes where it should: into experienced thinking, strategy, creative, technology and execution.
AI-Native From the Beginning
AI has fundamentally changed the economics of the agency business.
Research, competitive analysis, market intelligence, data synthesis, concept development, content production, campaign development and many other activities that once required teams of 10 or 15 people—and sometimes weeks of work—can now be accomplished much faster at lower cost by a much smaller group of highly experienced people using sophisticated AI tools.
But AI doesn't replace judgment, experience or creativity. It multiplies them.
RareMatter was built as an AI-native consultancy rather than trying to retrofit AI into a traditional agency structure. We use AI throughout our work to accelerate research, explore possibilities, analyze information, develop and test ideas, improve productivity and reduce unnecessary labor.
That means less time paying people to do work technology can now do exceptionally well—and more investment in the experienced people who know what to ask, what matters and what to do with the answers.
Flexible Expertise, Better Value.
The Right Experts. When They're Needed.
Modern growth is too complex for any small permanent team to be exceptional at everything.
Depending on the challenge, a project might require expertise in strategy, branding, advertising, campaign development, web development, coding, SEO, AIO and AI-search visibility, lead generation, mobile marketing, analytics, content, design or emerging technology.
Rather than maintaining all those capabilities on a permanent payroll, RareMatter draws on a trusted network of highly qualified freelancers, many global leading experts in their work, contractors and specialist partners around the world, many developed through years of close working relationships.
We assemble the capabilities a project actually requires—to keep production high and fast while keeping our costs lower, and only use them when they're needed. This equals lower billing to our valued clients.
This gives our clients access to specialized expertise without paying for an enormous agency infrastructure between projects.
Better Economics. Not Cheaper Thinking.
Keeping costs down doesn't mean buying cheaper talent or compromising the work.
It means designing the business intelligently.
A lean operating structure + AI-enabled productivity + experienced leadership + specialist talent on demand creates a fundamentally different cost model.
The result is straightforward: senior-level thinking, world-class specialist capabilities and hands-on execution at reasonable, highly competitive costs.
Clients pay for the people, thinking and capabilities that create value.
Not the machinery of an agency built for another century.
The RareMatter Operating System.
RareMatter isn’t structured like a traditional agency or consultancy.
Our advantage comes from bringing together real-world business experience, strategic thinking, customer insight, brand, creativity, innovation and execution—and making them work as one interconnected system.
Our advantage comes from the combination. Our services aren't separate services sitting in boxes; each strengthens the others.
These principles, methodologies and disciplines shape how we think, how we make decisions and how we work with clients. Each strengthens the others: insight sharpens strategy, strategy gives creativity purpose, innovation creates new growth potential, and disciplined execution turns ideas into results and the ability to get things done.
It’s not a collection of capabilities. It’s how the capabilities work together that creates the advantage—and turns potential into growth.
Operational Excellence.
Great ideas only create value when they are executed well. RareMatter combines strategic thinking and creative expertise with disciplined project management, clear communication, and a relentless focus on outcomes.
Every engagement is structured around agreed objectives, defined deliverables, realistic timelines, and measurable success. Decades of experience leading businesses, brands, and complex initiatives have created a practical understanding of what it takes to move projects forward efficiently and effectively.
The result is a collaborative, responsive, and accountable approach that minimizes complexity, maximizes momentum, and ensures strategy and creative translate into meaningful business results.
It's really about performance.
The goal is performance. Stronger growth. Greater relevance and brand awareness. Faster sales. Increased demand. A more valuable business.
At the end of the day strategy, branding marketing and creative are only valuable if they improve business performance.
Everything we do is designed to move your business forward.
Human Intelligence meets AI.
RareMatter is an AI-Native company. We combine deep strategic thinking with advanced AI capabilities to accelerate research, uncover market insights, identify growth opportunities, sharpen positioning, enhance creative development, optimize content, improve SEO, strengthen AI search visibility, and streamline execution.
Pragmatic AI.
We use AI only where it creates a real advantage—speeding work, improving quality, expanding capabilities, and reducing the cost of doing business.
We also challenge conventional thinking, using creativity in cojunction with AI as a strategic tool to uncover fresh ideas, unexpected opportunities, and distinctive ways for brands to stand apart.
The result is faster decision-making, greater cost-effectiveness, and exceptional value without unnecessary overhead. Technology alone is never the advantage. The advantage comes from knowing how to apply it intelligently. Every engagement is approached with one objective: finding smarter, faster, and more effective ways to help clients outperform competitors and create sustainable growth.
Innovation as a Growth Tool.
Innovation isn’t a department. It’s how work gets done.
The best companies don’t wait for innovation to happen. They build the culture, capabilities and processes that make it repeatable. They continually question assumptions, identify unmet needs, explore new possibilities and turn better ideas into better products, services, experiences and business models.
RareMatter helps organizations build innovation into the business—connecting insight, strategy, company culture, creativity and execution to identify opportunities, challenge conventional thinking, develop better ideas, test them intelligently and turn the best into new products, services, experiences and business models. We help our clients create the ability to make innovation practical—not an occasional initiative.
And it matters. McKinsey research found that innovation leaders generate almost twice as much revenue growth from innovation as their competitors.
Because innovation isn’t simply about having more ideas. It’s a strategic growth tool—and, done well, a competitive advantage that compounds over time.
Our Promise:
Our Promise.
OUR OPERATING PRINCIPLES:
The work must create results.
We start with facts, not assumptions.
We listen before we prescribe, challenge conventional thinking and simplify complexity.
Strategy must create focus.
Creativity must have a reason.
Innovation must create value.
And execution must turn ambition into action.
We believe we must be easy to work with, and that evidence beats opinion, simplicity wins and forward momentum matters.
No unnecessary layers. No junior-team handoffs. No theatre. Just experienced people working closely with yours—finding the right opportunities, making smart choices and turning them into achievable, measurable growth.
Doing Well
By Doing Good.
Humanity One, PBC d/b/a RareMatter is a Public Benefit Corporation (PBC, similar to a B-Corp), legally required to integrate a public benefit mission into its core business purpose. That means success is measured not only by the value created for clients, but also by the positive impact created for people, communities, and the environment on the planet.
Building better businesses and contributing to a better future are not competing goals.
A public benefit corporation (PBC) is a for-profit company legally required to pursue a specific social or environmental mission alongside generating shareholder returns. a legally recognized for-profit entity
Markets We Know Uncomfortably Well.
B Corps
+ Public Benefit Corps.
Growth strategy, brand positioning, creative and campaigns that turn purpose into competitive advantage, strengthen stakeholder engagement and accelerate growth.
Consumer + Luxury Brands.
Growth strategy, positioning, creative and campaigns that differentiate premium brands, build demand, connect with audiences and accelerate growth.
Hospitality,
Tourism
+ Lifestyle.
Growth strategy, brand positioning, creative and campaigns that strengthen guest appeal, market relevance, differentiation and growth.
Health + Wellness.
Growth strategy, trusted positioning, creative and campaigns that build credibility, engage customers, differentiate offerings and accelerate growth.
Aviation +
Transportation.
Growth strategy, positioning, creative and campaigns that simplify complex offerings, sharpen differentiation and strengthen market impact.
Pets + Pet Food.
Growth strategy, brand and product positioning, creative and campaigns that strengthen customer connection, differentiation and growth.
Real Estate + Development.
Growth strategy, positioning, messaging, creative and campaigns that build preference, strengthen sales and accelerate growth.
Venture Capital + Private Equity.
Growth strategy, positioning, creative and campaigns that help portfolio companies sharpen differentiation, accelerate demand and unlock growth.
RAREMATTER THINKING
News, Insights & Provocations.
IDEAS WORTH THINKING ABOUT.
RareMatter perspectives on growth, strategy, brand, creativity, innovation and the evolving relationship between human intelligence and AI.
Original thinking designed to challenge assumptions, reveal overlooked opportunities and help ambitious organizations make better decisions.
