ABOUT.
Not Another Agency Story.
A STRATEGY-LED CREATIVE CONSULTANCY.
Built on Experience
not Buzzwords.
Rare Matter was founded by two industry veterans with decades of combined experience helping organizations grow, evolve, and stand apart.
Growth begins with clarity. A clear strategy defines where a business is going and why it matters. Powerful storytelling and creative then transform that strategy into attention, engagement, demand, and measurable growth.
Part strategic consultancy, part creative partner, Rare Matter helps organizations rediscover what makes them exceptional—and transform that advantage into growth.
No formulas. No buzzwords. Just experienced thinking, compelling storytelling, and creative execution designed to move businesses forward.
Achieving Growth
Experienced thinking, compelling storytelling, and creative execution to move business forward.
Turns out, they work better together.
THE KEY QUESTION FOR EVERY BUSINESS.
Why should customers choose you instead of your competitors?
The question that determines long-term success for businesses has remained remarkably unchanged over many years.
Why should customers choose you.... instead of one of your competitors?
Everything else is secondary.
Because businesses don't win by accumulating activity. They win by creating value that competitors struggle to match. That has been true for decades.
It will still be true decades from now.
About RM
What Sets Us Apart
Strategy that creates advantage.
Stories that create belief.
Creative that creates demand.
Execution that creates growth.
Growth strategy, market positioning, audience insight, competitive differentiation, brand architecture, and strategic planning designed to create clarity, focus, and sustainable competitive advantage.
STRATEGY.
Compelling storytelling, distinctive brand building, and world-class creative that capture attention, build belief, create emotional connection, and accelerate awareness, demand, and growth.
CREATIVE.
Practical execution that turns strategy and creative into action—delivering campaigns, initiatives, and programs that create momentum, measurable outcomes, and sustained growth.
EXECUTION.
Why we are different.
1. Strategy Before Tactics.
Every decision starts with a clear understanding of the vision, the business, the market, the audiences, and the growth opportunities. All elements must align with that strategy. There is no winging it, no guesswork.
3. Strategy + Brand + Storytelling + Creative + Execution.
Under one roof. Rare Matter combines strategic thinking, compelling storytelling, and world-class creative in a single process—ensuring ideas are both meaningful and effective.
2. Experience That Matters.
More than 60 years of combined experience across business leadership, strategy, branding, marketing, and creative direction brings practical insight and expertise, not just agency theory.
4. Built for Business Growth.
The goal is not simply to do marketing. The goal is to create competitive advantage, increase demand, accelerate sales, and help organizations actually achieve their vision and growth ambitions.
Why we started this.
Tired of the Old Agency Playbook
Marketing is very complex.
Rare Matter was created in response to a growing frustration with agencies that prioritize activity and and winning awards - over their client's best business outcomes.
Too often, businesses receive campaigns, content, and creative without the strategic thinking needed to create lasting competitive advantage and meaningful growth.
Built on Doing Great Work
Rare Matter was founded on a simple belief: exceptional work creates exceptional outcomes.
After decades helping organizations grow, transform, and compete, one lesson remained constant—clear strategy, compelling storytelling, and outstanding creative consistently outperform shortcuts, trends, and marketing noise.
Rare Matter exists to find that advantage and turn it into measurable business results.
WHO WE ARE
Meet the Founders.
More than 60 years of combined experience across strategy, branding, creative direction, marketing, and business leadership.
The founders of Rare Matter have worked with some of the world's best brands, to help organizations uncover opportunity, build competitive advantage, and achieve sustainable growth across diverse industries and markets in the USA and globally.
STEVE SWEITZER
Partner
Steve Sweitzer is a creative strategist, storyteller, and business builder with three decades of experience turning what makes organizations different into brands and growth.
He has led work for Nissan, Sony PlayStation, Energizer, Reebok, General Motors, and Diamond Pet Foods, with leadership roles at Chiat/Day, Hal Riney, GSD&M, and Fallon.
His work has earned recognition from Cannes, The One Show, the Clios, and Communication Arts, plus an Emmy nomination. An author and photographer, Steve believes progress begins by uncovering the singular truth at the heart of an organization.
PETER ASHWORTH
Partner
Peter Ashworth is a strategic thinker, creative leader, and highly experienced business builder with 30+ years of experience turning complexity into clarity, advantage, and growth.
He has founded six agencies, served as CEO, CMO, and COO, and led work for many brands including Starbucks, St Jude Medical, BMW, Sony, Merrill Lynch, Northrop Grumman and many other brands.
Peter combines strategic judgment, creativity, market intelligence, and AI to uncover what makes businesses different—and turn it into growth. His edge? Knowing what matters, what to ask, and what to ignore.
Highly cost-effective.
How we keep our costs down.
Lean by Design.
Rare Matter was built to deliver exceptional thinking and creative without the typical expensive overhead of a traditional agency.
We don't work from expensive offices, have layers of management, or any unnecessary costs. By keeping the business deliberately lean, more investment goes into the work itself, allowing clients to access top-level expertise, aligned strategy, and hands-on project management at highly competitive rates.
Flexible Expertise, Better Value.
Marketing has become highly complex, and many areas of expertise are needed. Our clients get to leverage many years of built partner relationships, a trusted network of specialist partners, engaged only when their expertise adds value, providing world-class capabilities without the burden of a large permanent payroll.
This flexible model keeps our costs efficient while maintaining the highest quality. The result is work that consistently delivers strong value, which is why many clients choose to work with us over many years.
Operational Excellence.
Great ideas only create value when they are executed well. Rare Matter combines strategic thinking and creative expertise with disciplined project management, clear communication, and a relentless focus on outcomes.
Every engagement is structured around agreed objectives, defined deliverables, realistic timelines, and measurable success. Decades of experience leading businesses, brands, and complex initiatives have created a practical understanding of what it takes to move projects forward efficiently and effectively.
The result is a collaborative, responsive, and accountable approach that minimizes complexity, maximizes momentum, and ensures strategy and creative translate into meaningful business results.
It's really about performance.
The goal is performance. Stronger growth. Greater relevance and brand awareness. Faster sales. Increased demand. A more valuable business.
At the end of the day strategy, branding marketing and creative are only valuable if they improve business performance.
Everything we do is designed to move your business forward.
Human Intelligence meets AI.
Innovation is not a department. It’s how work gets done. Rare Matter combines deep strategic thinking with advanced AI capabilities to accelerate research, uncover market insights, identify growth opportunities, sharpen positioning, enhance creative development, optimize content, improve SEO, strengthen AI search visibility, and streamline execution.
We also challenge conventional thinking, using creativity as a strategic tool to uncover fresh ideas, unexpected opportunities, and distinctive ways for brands to stand apart.
The result is faster decision-making, greater effectiveness, and exceptional value without unnecessary overhead. Technology alone is never the advantage. The advantage comes from knowing how to apply it intelligently. Every engagement is approached with one objective: finding smarter, faster, and more effective ways to help clients outperform competitors and create sustainable growth.
Doing Well
By Doing Good.
Humanity One, PBC d/b/a Rare Matter is a Public Benefit Corporation (PBC, similar to a B-Corp), legally required to integrate a public benefit mission into its core business purpose. That means success is measured not only by the value created for clients, but also by the positive impact created for people, communities, and the environment on the planet.
Building better businesses and contributing to a better future are not competing goals.
A public benefit corporation (PBC) is a for-profit company legally required to pursue a specific social or environmental mission alongside generating shareholder returns. a legally recognized for-profit entity
Markets We Know Uncomfortably Well.
B Corps
+ Public Benefit Corps.
Purpose-led growth, brand strategy, stakeholder engagement, and marketing for mission-driven organizations.
Consumer + Luxury Brands.
Brand strategy, positioning, world-class creative, audience reach, and growth marketing for premium consumer and luxury brands.
Hospitality,
Tourism
+ Lifestyle.
Distinctive branding, guest experience, and growth strategy for hospitality, tourism and lifestyle businesses.
Health + Wellness.
Trusted brand strategy, patient engagement, and growth marketing for medical, pharmaceutical, device, and health and wellness companies.
Aviation +
Transportation.
Strategic positioning, brand transformation, key messaging, trade show and marketing for aviation, aerospace, and mobility companies.
Pets + Pet Food.
Brand strategy, product positioning, customer engagement, key messaging, target audience connection and growth marketing for pet care and pet food brands.
Real Estate + Development.
Brand positioning, marketing strategy, creative, messaging, sales tools and target audience reach for residential and commercial real estate and development companies.
Venture Capital + Private Equity.
Portfolio brand strategy, market positioning, and growth support for venture capital and private equity.
PRESS
Rare Matter in the News.
This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer.
