Case Studies:
Experience + fresh thinking = performance.
A CASE STUDY.
Reebok
Challenge:
How do you effectively launch the Reebok Pump—a groundbreaking shoe innovation engineered to create an airtight, customized fit—and capture the attention of a global audience?
We determined that Reebok needed to go big—creating a bold, unforgettable event to create awareness for this shoe, with the scale, spectacle, and universal appeal to generate attention. worldwide.
Solution:
We concepted, filmed, and produced a high-altitude, heavily watched global spectacle featuring skysurfing pioneer Patrick de Gayardon putting the Reebok Pump through the ultimate endurance test above the French Alps.
Working from Chamonix, we designed Patrick’s flight suit, choreographed his aerial interaction with the plane, and flew alongside the team. Adrian Nicholas captured the action with a helmet-mounted 16mm camera, creating extraordinary footage for global media and advertising.
Result:
The finished commercial was pure adrenaline, captured entirely on film with no CGI, green screen, or visual effects. It generated millions of views, and instant global recognition of the introduction of the Reebok Pump shoe. Every stunt was real, and the Reebok Pump was tested in one of the most extreme environments imaginable.
It remains one of our most chaotic, creative, and unforgettable productions.
A CASE STUDY.
Starbucks Coffee
Challenge:
Starbucks was exploring ideas and innovations for the next generation of its retail experience.
The challenge was to strengthen its position as the “third place” between home and work by creating more welcoming, relevant, and engaging environments that deepened community, encouraged human connection, and enhanced the brand experience beyond the coffee itself.
Solution:
We conducted extensive consumer research to better understand evolving customer needs, behaviors, and expectations.
These insights informed the development of new ideas and innovations designed to help Starbucks reimagine the future of its retail operations, strengthen the customer experience, and identify new opportunities for engagement, differentiation, and growth.
Result:
The work helped Starbucks identify opportunities to increase in-store sales, improve employee recruitment and retention, and strengthen brand perception.
By connecting consumer insights with practical retail innovation, the program contributed to the evolution of a more compelling and differentiated Starbucks experience across the United States and international markets.
A CASE STUDY.
Northrop Grumman
Challenge:
Northrop Grumman needed to ensure uninterrupted operations at its corporate headquarters in the event of a major power outage or cyberattack on the electrical grid.
Given the company’s role in national security, energy resilience was not simply an operational concern, but a critical requirement for business continuity and security.
Northrop also needed improved photography images for promotional and marketing purposes of its aircraft.
Solution:
We conducted the feasibility study and designed an intelligent, integrated energy system capable of operating independently from the electrical grid.
The concept combined renewable and alternative energy sources, battery storage, microgrid controls, building management systems, analytics, and intelligent load management into a comprehensive, lower-GHG energy resilience strategy.
We helped Northrop Grumman by taking professional, in-flight photos of many of its highly innovative and advanced aircraft and helicopters.
Result:
The project delivered a comprehensive off-grid energy concept designed to enable Northrop Grumman’s headquarters to maintain continuous 24/7/365 operations during a major grid failure or national emergency, creating a more resilient, sustainable, and secure energy infrastructure capable of supporting critical operations when conventional power systems could not.
The photography we took was/is used throughout the company's marketing and promotions globally.
A CASE STUDY.
Sony PlayStation
Challenge:
Launch Sony PlayStation in the U.S. and introduce a new kind of gaming experience to a market dominated by established competitors.
The assignment included building anticipation before launch, creating impact on launch day, and sustaining momentum afterward.
Solution:
We developed an integrated campaign designed to make PlayStation feel like more than a new console. It was positioned as a cultural shift—an entirely new experience for gamers and a powerful new platform for developers.
Result:
On launch day, Sony PlayStation sold more than 500,000 units, setting a new sales record for the gaming category.
The launch helped transform the industry, overtake the competition, and establish PlayStation as one of the most influential entertainment brands in the world.
A CASE STUDY.
General Motors
Challenge:
Introduce the EV1, the first modern electric car designed from the ground up for the mass market.
Because the technology was unfamiliar and far ahead of its time, the campaign needed to make electricity feel less like a limitation and more like the beginning of a new automotive era.
Solution:
We created a cinematic launch film in which household appliances unplug themselves, come to life, and gather outside to welcome the electric car. The goal was to give the car a personality, with the goal of creating a familiarization and endearment to millions of potential customers.
Produced with visual effects by Industrial Light & Magic, one of Hollywoods most innovative film company's, the commercial transformed a complicated technological story into something simple, magical, and emotionally engaging.
Result:
The campaign introduced the EV1 to millions of people, across multiple media channels. The first GM EV was more than a new vehicle—it became a symbol of what transportation could become, showed GM as a truly innovative car company, and has was the beginning of inspiring a revolution in electric car manufacturing today.
Although its production life was brief and controversial, the car helped begin a national conversation about electric mobility and remains one of the most historically significant vehicles of its era.
A CASE STUDY.
Panasonic Avionics
Challenge:
As the world's leading provider of in-flight entertainment (IFE) and communications systems, Panasonic Avionics needed an intuitive user interface that could be used by millions of airline passengers with different ages, languages, cultures, technical abilities, and accessibility needs.
The platform also had to meet stringent aviation security, reliability, and aircraft certification requirements while integrating seamlessly with complex onboard systems.
Solution:
We led the design and development of multiple user experience concepts, interactive prototypes, and extensive passenger usability testing to create a secure, intuitive interface.
The final solution integrated hardware, software, entertainment, streaming media, games, messaging, flight information, and onboard services into a unified in-flight entertainment platform that performed reliably across both aircraft and ground-based systems.
Result:
The platform continues to serve millions of airline passengers worldwide and remains a proven, reliable, and secure in-flight entertainment solution.
By delivering an exceptional passenger experience while meeting demanding aviation performance standards, the system has helped Panasonic Avionics strengthen its market leadership and provide airlines with a meaningful competitive advantage through world-class onboard digital experiences.
A CASE STUDY.
Energizer Batteries
Challenge:
The Energizer Bunny became an advertising phenomenon by unexpectedly interrupting ordinary commercials and movie trailers, turning a simple battery-performance message into entertainment.
But after years of success, the surprise began to fade, audiences grew familiar with the formula, and the brand questioned whether the Bunny could keep going creatively.
Solution:
The solution was to keep reinventing the interruption without losing what made the campaign distinctive.
Over six years, Steve and his team helped create and guide 64 television commercials—writing, art directing, or serving as creative director—while helping strong ideas survive focus groups, client concerns, and layers of approval.
Result:
The Energizer Bunny became one of advertising’s most recognizable and enduring characters.
The campaign strengthened Energizer’s association with long-lasting performance, entered popular culture, and gave the brand a distinctive advantage in a crowded, largely interchangeable category.
A CASE STUDY.
St Jude Medical
Challenge:
St. Jude Medical, a global leader in cardiac and medical device technology, wanted to strengthen engagement with its worldwide network of physicians and cardiac surgeons.
The company needed a secure digital platform where healthcare professionals could collaborate, share clinical knowledge, access training, and connect across regions while maintaining the highest standards of privacy, usability, and performance.
Solution:
We designed and developed a secure physician collaboration platform that combined intuitive user experience with robust enterprise architecture.
The solution integrated educational content, training resources, video, collaboration tools, and knowledge-sharing capabilities into a scalable online portal that enabled physicians to communicate, learn, and access critical information from virtually any device.
Result:
The platform gave St. Jude Medical a powerful digital ecosystem that strengthened relationships with its physician community, expanded access to clinical education, and increased engagement across its global network.
The initiative enhanced the company's digital capabilities, reinforced its leadership in medical technology, and created a foundation for continued innovation, customer loyalty, and long-term business growth.
A CASE STUDY.
Taste of the Wild
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Challenge:
How do you gain a competitive edge in the fiercely competitive dog food market?
Instead of creating another product in an existing category, we saw an opportunity to create an entirely new one—built around what dogs naturally crave.
Solution:
Research into ancestral canine diets and emerging consumer health trends inspired Taste of the Wild, a grain-free, meat-focused pet food aligned with the growing Paleo movement.
Distinctive recipes such as roasted pheasant and smoked bison were described with the same appetite appeal used for human food. Before launch, we quietly built anticipation through sales channels and personal outreach to retail buyers.
Result:
The understated, unconventional launch generated immediate demand. Online and retail supplies sold out, sales surged, and a new California production facility was built to support the brand’s growth.
Taste of the Wild established a new category of premium, ancestral-inspired pet food that major competitors soon rushed to enter.
A CASE STUDY.
Triumph Lingerie
Challenge:
Triumph was already supporting women through its products. The opportunity was to make that promise mean something beyond lingerie and turn the brand’s everyday business into a force for good.
Solution:
With every bra sold, Triumph would donate a percentage of the profits to organizations advancing breast cancer awareness, education, screening, and support. The idea connected the brand’s purpose directly to an issue affecting women everywhere.
Result:
Every purchase became an act of support. Triumph strengthened its relationship with customers while helping expand awareness, encourage early detection, and provide resources for women affected by breast cancer.
A CASE STUDY.
Whitney Museum, NYC
Challenge:
The Whitney Museum of American Art needed a more effective way to engage members, supporters, and prospective visitors while expanding its reach beyond New York to a global audience of art enthusiasts.
At the same time, it required a secure, integrated museum ticketing and eCommerce platform capable of managing online, in-person, and third-party ticket sales while connecting seamlessly with payment systems and operational databases.
Solution:
We developed a sophisticated omnichannel marketing strategy that unified digital and traditional communications to increase audience engagement, brand awareness, and visitor acquisition across multiple markets and languages.
We also designed and implemented a secure, enterprise-grade ticketing platform that integrated online, on-site, and third-party sales channels, delivering a seamless purchasing experience while improving operational efficiency.
Result:
The Whitney significantly expanded its regional and international audience, increased marketing effectiveness through multilingual campaigns, and strengthened engagement with members and visitors.
The integrated ticketing platform reduced sales costs, shortened admission wait times, streamlined operations, and helped drive substantial growth in museum attendance, ticket sales, and overall revenue.
A CASE STUDY.
Garmin International
Challenge:
How could the brand positioning team demonstrate the power of Garmin navigation—and the full breadth of its product features—in a way that felt credible, useful, and grounded in real-world experience?
The challenge was to move beyond technical specifications and show how Garmin helps people navigate confidently, track performance, explore further, and make smarter decisions wherever their journey takes them.
Solution:
The team proposed putting Garmin’s full range of products to the ultimate real-world test during a two-year journey around the globe.
GPS navigation devices, wearables, and camera technology were used across extreme climates, unfamiliar terrain, remote locations, and often punishing conditions—demonstrating their reliability, versatility, and performance far beyond anything a controlled product demonstration could prove.
Result:
The journey produced an extensive library of real-world content that brought Garmin’s technology and capabilities to life. It demonstrated dependable navigation and durable performance in a wide range of demanding environments.
It also revealed the value of Garmin’s integrated product ecosystem. Most importantly, the expedition gave the brand a compelling, authentic story of exploration to share across social media and the Garmin Outdoor blog.
A CASE STUDY.
Voit Real Estate
Challenge:
Voit Commercial Real Estate faced a sustained economic downturn that weakened cash flow, slowed new business, and made recruiting high-performing commercial brokers increasingly difficult.
Its branding, messaging, and business strategy needed to evolve quickly—both to navigate the immediate market pressures and position the company for renewed growth when conditions improved.
Solution:
Peter and his team worked directly with Voit’s Owner/Founder and its CEO to conduct detailed market research, evaluate strategic opportunities, and develop an effective five-year growth plan.
The team then introduced modern branding and messaging, a data-driven website with increased data and SEO-optimized searchable information for each listing, targeted omnichannel marketing, and new broker recruitment and sales materials—creating an integrated platform for recovery and growth.
Result:
Voit achieved a substantial business recovery, strengthening cash flow while improving both broker recruitment and customer acquisition.
The new strategy, brand, and marketing platform helped the company regain momentum during a difficult market and positioned it to pursue significant, sustained annual growth throughout the following five years.
A CASE STUDY.
Green & Black's
Challenge:
Green & Black's, the pioneering organic premium chocolate brand from Cadbury Schweppes, was preparing to expand into the U.S. market.
The company needed a compelling brand strategy that would differentiate it in a crowded premium food category while building awareness, accelerating retail adoption, and creating a consistent customer experience across digital, retail, and in-store channels.
Solution:
We developed a comprehensive market entry and brand growth strategy grounded in consumer research, market analysis, and audience insights.
Our work included brand positioning, messaging, photography, website design, digital marketing, search, social media, interactive experiences, online content, database marketing, and integrated retail communications to create a unified, premium brand experience across every customer touchpoint.
Result:
Green & Black's successfully established a distinctive presence in the U.S. premium chocolate market with a stronger brand identity and a highly integrated customer experience.
The strategy increased consumer awareness, strengthened retail engagement, created more retail in-store locations, supported national distribution, and positioned the brand for sustained growth while reinforcing its reputation for premium, ethically sourced organic chocolate.
A CASE STUDY.
Ann Taylor
Challenge:
Ann Taylor faced increasing difficulty expanding its retail footprint and sustaining growth in a highly competitive marketplace.
The company needed a clearer long-term vision, a realistic understanding of its expansion opportunities, and new ways to improve store performance, strengthen employee engagement, and increase the value of each customer interaction.
Solution:
Peter and his team developed a five-year vision supported by in-depth market research, financial and operational performance metrics, and a detailed implementation plan.
They also modeled, designed, and built a data-driven digital cross-selling system that helped retail staff identify and recommend relevant complementary products to customers while they shopped.
Result:
Ann Taylor achieved significant growth despite difficult market conditions. The strategic and operational plan gave the company a stronger foundation for expansion, while the in-store recommendation system helped increase cross-selling and customer value.
Together, these initiatives improved in-store sales, revitalized the workforce, and positioned the brand for sustained growth.
A CASE STUDY.
Merrill Lynch
Challenge:
Merrill Lynch wanted a more compelling way to communicate its philanthropic work, community involvement, and participation in prominent sporting and cultural events.
The challenge was to translate these activities into authentic stories that would resonate with diverse audiences of affluent individuals, strengthening the brand beyond its traditional financial services positioning.
Solution:
We analyzed the demographics, psychographics, lifestyles, and geographic characteristics of Merrill Lynch’s priority audiences.
Using those insights, we developed the capabilities to capture, edit, and distribute targeted stories—combining video, photography, and narrative content—to present the company’s philanthropic initiatives, sponsorships, and community involvement in a relevant and engaging way.
Result:
Merrill Lynch was able to connect more meaningfully with its diverse target audiences through storytelling tailored to the interests and values of each segment.
The content brought the company’s broader contributions to life, generating stronger engagement, greater brand awareness, and increased recognition among both existing clients and high-value prospective clients.
A CASE STUDY.
First Team Real Estate
Challenge:
First Team Real Estate, California’s #1 Independent Real Estate Company, and one of the largest independent residential real estate brokerages in the United States, had developed a respected reputation as a trusted partner in Real Estate over 30 years of operation.
While the existing brand had served the company well, it was universally felt among senior marketing management that the brand needed an update, a better ability to reach its audiences, and was limited in growth potential for increases in local market share in Orange County as well as geographic expansion plans across the USA.
Solution:
We conducted extensive market research, competitive analysis, geographic and income segmentation, and psychographic profiling to identify growth opportunities.
The insights shaped a refined brand strategy, innovative aspirational messaging, a series of highly successful marketing and advertising campaigns, and creative direction designed to appeal to both existing customers and higher-value market segments while differentiating First Team from larger national competitors.
Result:
First Team gained a clearer understanding of its highest-value audiences and a strategic roadmap for more effective marketing. developed a revised, data-driven First Team brand and marketing campaign that effectively targeted all segments of its target market.
Aggressive use of aspirational imagery and messaging made for a brand and campaign that differentiated First Team from its immediate local competitors, as well as national competitors
The new positioning strengthened brand relevance, improved customer engagement across multiple market segments, and provided a platform for sustainable growth in one of the nation's most competitive real estate markets.
A CASE STUDY.
The Home Depot
Challenge:
The Home Depot wanted to strengthen customer engagement while building awareness of its growing e-commerce capabilities.
The opportunity was to use short, practical videos to demonstrate a wide range of DIY projects, attract new audiences, and give customers compelling reasons to visit its website, explore products, and purchase online.
Solution:
We developed a content strategy built around DIY projects tailored to different customer segments, experience levels, and interests.
We then created a dedicated production studio and produced hundreds of concise, informative videos demonstrating how customers could complete projects using The Home Depot’s extensive range of products, tools, and services.
Result:
The video program generated significant brand awareness, improved search visibility, and brought more qualified visitors to The Home Depot website.
By making DIY projects feel accessible and achievable, the content strengthened brand equity, supported customer confidence, and contributed to considerable growth in both e-commerce and company-wide in-store sales revenue.
A CASE STUDY.
Sour Patch Kids Candy
Challenge:
Sour Patch Kids, the soft gummy candy known for its distinctive sour-then-sweet flavor, had lost momentum after several years in an increasingly crowded and competitive candy market.
With sales declining, the brand needed a bold new strategy to reconnect with younger consumers, rebuild cultural relevance, and give them a compelling reason to rediscover the brand.
Solution:
We pioneered a new form of branded entertainment, creating a series of the first “web movies” designed exclusively for the Sour Patch Kids website.
Featuring well-known young Hollywood talent, the films were produced with a full professional team—including writers, designers, directors, cinematographers, sound engineers, and editors—and promoted through emerging online media channels, particularly streaming video.
Result:
The campaign transformed Sour Patch Kids into a digital entertainment destination, increasing website traffic by an extraordinary 24,000 percent.
The dramatic rise in engagement generated renewed awareness and cultural relevance among younger candy buyers, while sales increased almost immediately—successfully reinvigorating the brand and strengthening its position within the highly competitive candy category.
A CASE STUDY.
Nissan Maxima
Challenge:
How do you create awareness and distinguish the Nissan Maxima in a crowded field of similarly optioned and designed sedans, create demand among a new segment of potential buyers, and give drivers a compelling reason to see it as something more distinctive, desirable, and exciting?
Solution:
Equip it with a larger, more powerful engine and performance features typically associated with sports cars.
Then work to re-position the Maxima through the long-term with great targeted storytelling including photography, media styling, video, advertising, magazine placement, and social media - not as another four-door sedan, but as something entirely different: The Four-Door Sports Car.
Result:
The positioning gave the Maxima a clear, unique and memorable identity that endured for decades with hundreds of thousands of drivers.
Introduced as the initial new model, the Four-Door Sports Car continued to define the Maxima through its final 2023 model year—helping distinguish the nameplate across 35 years of production.
A CASE STUDY.
Nickelodeon
Challenge:
How could Nickelodeon expand its young audience reach, its programming, its movies and media, its operations and its brand beyond the United States and introduce itself to an entirely new audience?
The opportunity was to launch the channel in the UK without losing the irreverent, kid-first attitude that made the brand distinctive.
Solution:
The omni-channel launch rejected polished, conventional advertising in favor of a chaotic, high-energy style that spoke to children as peers rather than consumers.
The teaser campaign, “What in the World Is Nickelodeon?”, introduced the channel as a strange new presence through frantic editing, disembodied voices, and bold orange imagery that disrupted traditional television promotion.
Result:
The comprehensive, multi-channel campaign gave Nickelodeon an immediate and unmistakable entry and identity in the UK.
By positioning the channel as a kids-only world where adults and authority figures were the outsiders, the launch successfully extended the brand’s rebellious spirit into a new market without diluting what made it original.